Earning a masters in strategic communications could help you advance your career in the quickly changing industry of communications.
Strategic communications masters programs help prepare students to tackle the challenges of today’s media landscape. Communication is essential in nearly every industry, and a masters degree in strategic communication could help you further your expertise in this in-demand sector.
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Strategic communications graduate programs focus their coursework and student experiences on giving you the skills and knowledge needed to be a strategic communication professional.
Masters in Strategic Communications Online Programs
Strategic communication is a specialized branch of communication that creates and implements communication strategies to advance an organization’s goals.
This branch of communication can involve public relations, marketing and advertising, and social and political advocacy. Strategic communication professionals may oversee communication with companies’ employees or target audiences. They may also handle business-to-business communication.
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The curriculum for strategic communications master’s degrees is different from program to program, but here are some of the course topics you will likely study:
- Strategic communications research
- Communication theory
- Project management
- Communication ethics
- Digital media
- Strategic communications and policy
Due to the broadness of strategic communications, different graduate programs may offer different courses and specializations for their students. Focus areas within strategic communication include:
- Crisis communication
- Social media communication
- Marketing and advertising
- Organizational communication
- Public relations
There may also be opportunities for you to take elective courses to round out your education with classes on different subjects.
Some students earn a masters in strategic communications in order to enter the communications field. Experienced professionals may earn their masters to advance their career. Communication is a key skill in a wide range of industries.
Depending on their interests, some graduates seek employment in public relations, human resources, social media management, or marketing and advertising. Those with experience may qualify for senior or leadership positions.
Strategic Communications Careers and Salaries
The knowledge and skill sets you can develop through a master’s in strategic communications program can be applied to a range of career paths.
According to the Bureau of Labor Statistics, here are the median salaries of careers associated with strategic communications and related fields.
| Careers | Annual Median Salaries |
| Chief Executives | $179,520 |
| Advertising, Promotions, and Marketing Managers | $133,380 |
| Human Resources Managers | $126,230 |
| Public Relations Managers | $125,780 |
| Training and Development Managers | $120,130 |
| Fundraising Managers | $100,810 |
| General and Operations Managers | $97,970 |
| Social and Community Service Managers | $74,000 |
| Market Research Analysts | $63,920 |
| Public Relations Specialists | $62,800 |
Many of these positions have above-average salaries and positive job outlooks. For instance, the Bureau of Labor Statistics projects 10% job growth for advertising, promotions, and marketing managers over the next ten years.
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Public relations specialists and managers are expected to see 8% job growth over the same period.
Strategic Communications Master’s Curriculum & Courses
Though curriculums for strategic communications masters degrees differ from program to program, there are core principles of the profession that all students tend to cover.
You may be expected to take courses similar to the following:
- Communication Research: This course teaches you about the methodology employed when doing communication research.
- Strategic Communications Theory: This course analyzes the current profession of strategic communication and its key theoretical background.
- Project Management: You can learn how to work within organizations and teams focused on implementing communication solutions for organizations.
- Communication Ethics: This course is an overview of ethical topics in communication and the practices that communication professionals should follow in their careers.
- Analytics for Digital Media: This course teaches you how to collect and analyze metrics for content on digital platforms.
- Campaigns: This course examines communication campaign strategy, design, and implementation for organizations and clients.
- Communication Law and Policy: You can learn how law, politics, and society intersect with communication practices, especially in a modern digital media landscape.
- Public Relations: This course looks at the theories and foundations of public relations and how professionals work in today’s media environment.
- Copy Editing: You can learn the basics and finer details of the all-important process of copy editing writings for publication.
- Communication in Crisis Situations: You can look at how to deal with crisis situations as a communications professional and the tools and strategies you can employ.
In addition to the courses listed above, your program may ask you to complete an internship or some other type of work experience in order to graduate.
How to Choose an Online Masters in Strategic Communications Program
Much like when considering an on campus or online communications certificate program, when choosing which master’s program in strategic communications to attend, it’s helpful to research and compare the number of accredited schools. Here are some factors to consider:
- Cost. You can compare the tuition costs of different programs, and you can also see what financial aid opportunities your prospective schools have to offer.
- Program length. Different programs may have different requirements for you to complete. The required amount of credit hours could also affect the length of your program.
- Admissions. Before applying to a program, it’s helpful to make sure that you meet the admission requirements that each program poses for prospective students.
- Classes. You may want to check to see how each program differs in terms of coursework. This may tell you useful information, such as the program’s strengths and weaknesses.
There could also be other considerations that are important to you. Researching different schools may help you determine which programs best fit your needs and goals.
Admissions Requirements
Each master’s program in strategic communication sets its own standards for admissions that they want applicants to meet.
Here are some common admissions requirements, though, for masters programs:
- Bachelor’s degree from an accredited school
- Minimum college GPA requirement
- Letters of recommendation from employers or teachers who can speak to your strengths
- GRE or GMAT scores (not required by all schools)
Some programs may also ask that applicants have some professional experience in communications.
Accreditation
The accreditation process exists to ensure that universities are providing their students with the best quality education possible. In effect, it ensures that the degree you earn is credible as an academic qualification. Regional accreditation is the gold standard for accreditation.
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To see if the universities you are considering are regionally accredited, you can visit the US Department of Education’s website. Attending an accredited university can positively affect your chances of obtaining financial aid and having your graduate degree recognized by employers and other higher education institutions.
Financial Aid and Scholarships
There are many sources of funding that you may be eligible to apply for and draw from to help cover your educational expenses.
One of the largest sources of financial aid is federal aid. To see if you are eligible for need-based aid from the government, you can file a Free Application for Federal Student Aid (FAFSA). In addition, states may have their own financial aid programs for students.
A number of organizations and schools also offer scholarships for qualifying students. You can typically research and apply for scholarship opportunities on your own, but you can also check with your school discover their available aid options.
If you are employed, you can see if your employer offers a professional development program or any other benefits to help you pay for your degree.
What Can You Do with a Masters in Strategic Communications?
Much like an on-campus or online masters in visual communication, a masters in strategic communication online or on campus can help advance your expertise and qualifications in the communications field. There’s a wide range of occupations and industries that need strategic communications professionals.
Many graduates pursue work in public relations. Some work specifically with social media communications and online content strategy. Advertising and marketing is other common sector. Graduates may also consider communication work in areas like human resources, public policy, and community education.
Along with experience, a masters degree can also help professionals qualify for management or leadership positions in these fields.
Who Should Apply for the Professional MA in Strategic Communications Program?
Professional masters or executive masters programs in strategic communications are typically designed for applicants who are looking to enter into top-level managing positions or C-suite roles.
Different programs will have different guidelines for what they seek in applicants. Some programs are designed for current professionals who have extensive work experience and leadership experience in the field.
Other professional programs are tailored toward applicants who are in the early stages of their careers and seeking to advance to managerial positions within communication organizations.
How Long Does It Take to Get an Online Strategic Communications Masters Degree?
Different strategic communications master’s programs can have different timelines for their students based on the academic calendars of their institutions. The time it takes to finish your degree can also depend on your own circumstances and how many classes you can take at a time.
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Most masters programs can be completed in 1 to 2 years with full-time study. Generally, if a program requires 36 credit hours with no thesis, you may be able to complete it in 1 year with year-round enrollment, including during the summer. If your program requires the completion of a thesis, then it may take longer to complete.
What’s the Difference Between a Master’s in Strategic Communications vs. Marketing?
Though there is an overlap between strategic communications and marketing, they are ultimately different disciplines.
| Master’s in Strategic Communications | Master’s in Marketing |
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When researching programs, it is helpful to keep the distinction between marketing and strategic communications in mind to ensure you choose the program that you want.
What’s the Difference Between an Online Masters in Strategic Communications vs. Public Relations?
While there are similarities between strategic communications and public relations, they are separate fields.
| Masters in Strategic Communications | Masters in Public Relations |
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It may be helpful to think of strategic communication as an advanced skill set that can be used in a variety of industries, including public relations.
Is an MA in Strategic Communication Worth It?
Yes, an MA in Strategic Communication is worth it for many professionals. A masters in strategic communication can help you advance your qualifications and grow your communications career. You can develop advanced skill sets that are applicable in a wide variety of industries.
Many professionals who pursue this degree are looking to move into managerial or leadership roles. Strategic communication professionals might work in public relations, advertising, or human resources. Some work as overall communication managers for a business or organization.
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Many of these types of jobs have positive job outlooks. For example, the Bureau of Labor Statistics projects 8% job growth for public relations and fundraising managers over the next ten years, which is faster than average.
Universities Offering Online Masters in Strategic Communication Degree Programs
Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.
American University offers a Master of Arts in Strategic Communication. The curriculum aims to teach students how to develop powerful messaging and marketing strategies in a variety of sectors. The program offers two concentrations to choose from: Advocacy and Social Impact or Digital Communications Strategies and Analytics. All classes can be completed conveniently online.
American University is accredited by the Middle States Commission on Higher Education.
Arkansas State University offers a Master of Science in Strategic Communications. The curriculum is writing intensive and seeks to help students develop critical thinking, analytical, and practical skills. The program requires the completion of 30 credit hours. On average, the degree can be completed in 10 months of full-time attendance.
Arkansas State University is accredited by the Higher Learning Commission.
Ashland University offers a Master of Arts in Strategic Communication and Leadership. Many graduates pursue marketing and communication careers in corporations, nonprofit organizations, or government institutions. The program’s flexible online learning format is designed with busy working professionals in mind. The 30 required credits can typically be completed in 18 months.
Ashland University is accredited by the Higher Learning Commission.
Butler University offers a Master of Science in Strategic Communication. The curriculum blends theory and practice to help students develop the skills needed to research and execute effective communication strategies and meet organizational goals. A minimum of 30 credit hours must be completed to graduate. The program utilizes a fully online learning model.
Butler University is accredited by the Higher Learning Commission.
Columbia University offers a Master of Science in Strategic Communication. This program may be an ideal next step for professionals who want to develop strategic communication skills to advance in their careers. Classes may be attended full-time or part-time in hybrid or on-campus formats.
Columbia University is accredited by the Middle States Commission on Higher Education.
Concordia University—St. Paul offers a Master of Arts in Strategic Communication Management. Potential courses include Project Management and Analytics, Corporate Social Responsibility and Ethical Leadership, and Strategic Customer Experience. The program requires the completion of 36 credit hours. On average, the degree requirements can be completed in 2 years.
Concordia University – St. Paul is accredited by the Higher Learning Commission.
Drexel University offers a 100% online program for a Master of Science in Strategical and Digital Communication. Many graduates pursue careers in marketing, public relations, social media, or corporate communications. The curriculum consists of 31 credit hours. Classes cover key concepts like research methods, professional communication, digital and traditional media, and communication ethics.
Drexel University is accredited by the Middle States Commission on Higher Education.
The Master of Science in Mass Communications program at Florida International University offers a concentration in Global Strategic Communications. Social responsibility, intercultural communication, and leadership are at the core of its curriculum. The program utilizes a fully online, flexible learning model. Most full-time students can complete the requirements in 12 months.
Florida International University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.
Liberty University offers a Master of Arts in Strategic Communication. The curriculum aims to help students develop the skills needed to thrive in social media, video marketing, advertising, and public relations careers. Most full-time students can complete the 33 required credits in 1 year. Classes meet online, and each one is 8 weeks long.
Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Maryville University offers an entirely online program for a Master of Arts in Strategic Communication and Leadership.
Graduates often pursue careers as communication directors, digital strategists, community relations specialists, or advertising account executives. In addition to the master’s degree, the program also offers opportunities to gain professional certificates from world-renown technology and communication companies.
Maryville University is accredited by the Higher Learning Commission.
Michigan State University offers a Master of Arts in Strategic Communication. This online program was designed to help accommodate the schedules of busy working students. The curriculum covers concepts like digital marketing strategy, marketing technology, research, and data analytics. The program offers 1, 2 and 3 year completion tracks.
Michigan State University is accredited by the Higher Learning Commission.
National University offers a Master of Arts in Strategic Communications. Potential courses include Integrated Marketing Communications, Campaign and Program Management, Persuasion, and Crisis Communications. This 45 credit program is designed to be completed in 10 months. Classes may be started year-round. They are taken one course at a time and may be taken online or on campus.
National University is accredited by the WASC Senior College and University Commission.
Pennsylvania State University offers a Master of Professional Studies in Strategic Communications. This program focuses on helping students develop the advanced skills needed to communicate effectively through digital media. The curriculum consists of 30 credit hours. Topics of study include research methods, campaign development, media analytics, leadership and ethics, and content implementation.
Pennsylvania State University is accredited by the Middle States Commission on Higher Education.
Sacred Heart University offers a Master of Arts in Strategic Communication and Public Relations. This program is intended for students who have already completed a Bachelor of Arts or Science. The program boasts expert faculty, flexible online classes, and virtual reality-enhanced experiential learning opportunities. On average, the 36 required credits can be completed in 2 years.
Sacred Heart University is accredited by the New England Commission of Higher Education.
Texas Tech University offers an online program for a Master of Arts in Strategic Communication and Innovation. The curriculum is designed to prepare students for advanced communications, marketing, and leadership positions. The program requires the completion of at least 30 credit hours. Classes cover topics like communication theory, rhetoric, conflict management, marketing campaigns, and data analysis.
Texas Tech University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
The Master of Arts in Mass Communications program at the University of Florida offers a 100% online concentration in Global Strategic Communication. It may be an excellent fit for students who are passionate about supporting positive social change across cultures. The curriculum consists of 36 credit hours. The program offers three start dates a year for incoming students.
The University of Florida is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
The University of Iowa offers a Master of Arts in Strategic Communication. The curriculum is designed to help students develop advanced writing, communication, and storytelling skills. The program requires the completion of 30 credit hours and is housed entirely online. Courses cover key concepts in the field, like communication theory, professional writing, rhetoric and persuasion, and research methods.
The University of Iowa is accredited by the Higher Learning Commission.
The University of Maryland Global Campus offers a Master of Science in Strategic Communications. Up to 6 qualifying credits may be transferred in toward the program’s 36 required credits. Potential courses include Communication Techniques and Tactics, Communications Leadership and Management, and Decisive Thinking and Communicating in Multidisciplinary Fields. All classes meet fully online.
The University of Maryland Global Campus is accredited by the Middle States Commission on Higher Education.
The University of Oklahoma offers a Master of Arts in Strategic Communication and Digital Strategy. The curriculum covers topics like digital behavior, media analytics, cross-cultural communication, and brand strategy. Classes meet entirely online. Some classes are 8 weeks long, while others are 16 weeks long. The program’s 33 required credits can potentially be completed in 20 months of full-time study.
The University of Oklahoma is accredited by the Higher Learning Commission.
Washington State University offers a Master of Arts in Strategic Communication. This program may be an ideal next step for those in professional communication careers who want to deepen their skills and pursue career advancement opportunities. The program is housed 100% online and offers three start dates each year.
WSU is accredited by the Northwest Commission on Colleges and Universities.
Getting Your Master in Strategic Communication Online
If you are an early- or mid-career communications professional seeking to advance in your field, then a master’s in strategic communication may help you grow your qualifications and skill sets.
A masters degree through an on-campus or online communications degree program can help you qualify for more senior or leadership roles, and it can also help you prepare for doctoral studies, should you choose to pursue a terminal degree. Some professionals work in public relations, advertising, interpersonal communications, and executive positions.
You could start researching accredited universities today to find the online masters program in strategic communications that best aligns with your personal and professional goals.
