2021 Best Online MBA in Marketing Programs
An online marketing MBA can help you advance your expertise and qualifications in the field of marketing.
Earning this type of degree can increase your understanding of consumer audiences and how to differentiate a company’s products or services from those of the competition.
It can also develop your knowledge of topics like marketing analysis, brand management, and digital media services and strategies. An understanding of how to influence behavior and customer decisions can be essential for any business.
Online Marketing MBA Programs
An online MBA in Marketing can be useful in almost any corporate career path related to marketing, advertising, and promotions. Most of these careers involve working at corporate offices or advertising agencies.
Professionals in these types of occupations make decisions about what media a company should use for advertising—such as print ads, online media, or billboards—and then negotiate advertising contracts.
They may need to work closely with financial staff members to determine budgeting for projects. In order to be successful in the field of marketing, it is helpful to understand human thinking and behavior as well as the financial aspects of running a business.
Since social media has become a bigger part of people’s lives in recent years, many online marketing MBAs are starting to put a greater emphasis on digital marketing in addition to traditional media.
Here are some subjects you’ll likely study while earning an MBA in Marketing online:
- Consumer behavior
- Market research
- Communication methods and technology
- Business law
Studying these subjects can help prepare you to plan promotional campaigns to generate interest in your company’s products or services. Most business schools require the same coursework for students in online MBA marketing programs as for traditional students taking classes on campus.
Marketing Careers & Salaries
An MBA in Marketing can help prepare you for a variety of careers in business and marketing. An MBA can also help you develop your leadership, communication, and analytical skills.
According to the Bureau of Labor Statistics, here are the median annual salaries for some careers that tend to require business and marketing skills.
|Careers||Annual Median Salaries|
|Advertising and Promotions Managers||$133,460|
|Public Relations and Fundraising Managers||$118,430|
|General and Operations Managers||$103,650|
|Business Operations Specialists||$71,450|
|Community College Teachers||$68,510|
|Market Research Analysts||$65,810|
|Public Relations Specialists||$62,810|
The majority of advertising and promotions managers are employed in advertising, public relations, and related services. Meanwhile, professional, scientific, and technical services employ the most marketing managers.
Marketing MBA Curriculum
Here are some examples of courses you might take while earning an MBA for marketing.
- Business Strategy: This course covers a variety of topics related to business, including finance, sales, marketing, and operations.
- Marketing Strategy, Analysis, and Development: In this course, you’ll study the best marketing practices to maintain good public relations for your company.
- Global Brand Strategy: This course teaches you how to create a brand and market it on an international scale.
- Pricing Policies: This course helps you learn to set optimal prices for your company’s products and services using the economic concept of supply and demand.
- Digital Marketing: This course teaches you about best practices for marketing products on social media or elsewhere on the Internet.
- Marketing Research: This course teaches you to conduct research and to think scientifically to determine the best marketing practices for your company.
- Pricing and Market Analytics: This course helps you understand the factors that affect how pricing changes over time, and it explores how to set prices for new products that are being launched.
- Brand Management Workshop: You’ll use current data to conduct a brand review for a firm and present your findings to the client.
- New Product Strategy: This course teaches you how to develop effective marketing campaigns to introduce new products to consumers.
- Advertising Strategy: You’ll study how to create an advertisement that will persuade an audience to want to purchase a product or service.
Exact course requirements will vary at different schools. Some marketing MBA programs may also require you to complete a thesis, capstone project, or internship.
How to Choose an Online MBA in Marketing Program
Here are some factors you may want to consider when choosing an online marketing MBA program:
- Tuition rates and other costs. Some universities charge more or less than others.
- Availability of financial aid. Some universities have grants or scholarships available for students. Attending an accredited school can help you qualify for federal aid.
- Program length. Most marketing MBA programs take 2 years to complete, but some universities offer accelerated options that take just 1 year. The number of required credit hours can affect your completion time as well.
- Synchronous or asynchronous format. In asynchronous online courses, as long as you meet certain deadlines, you can complete all the work according to your own schedule. Synchronous courses may require you to log in at certain times and be present for class discussions, similar to a traditional on-campus class.
- Opportunities to connect with other students. Online degree programs vary in how much contact they enable students to have with each other. In synchronous programs, students often have class discussions that are conducted over the Internet. Universities that offer asynchronous programs sometimes have discussion forums to enable students to connect.
- Thesis, capstone project, or internship. Some marketing MBA programs require you complete one of these, so you may want to consider which, if any, you prefer.
Many factors can influence your choice of an MBA marketing online program.
Admissions requirements vary by school, but here are some common requirements for admissions to a marketing MBA program:
- Bachelor’s degree, preferably in business, marketing, or a related field
- Undergraduate GPA of at least 3.0
- Professional experience
- Letters of recommendation (only some schools require them)
Some schools may also require GRE or GMAT scores, but a growing number of schools are no longer requiring these.
Regional accreditation agencies are third parties who evaluate the quality of a university’s academic programs, faculty, and student resources.
A degree from a regionally accredited university is often preferred by potential employers. In addition, course credits from an accredited school are more likely to be accepted for transfer credit at other schools.
Before enrolling in a marketing MBA program, you may want to find out if the school you are planning to attend is accredited. This information is usually available on the school’s website. For more information on accreditation, you can visit the Council for Higher Education Accreditation (CHEA).
Financial Aid and Scholarships
There are many financial aid opportunities available to students who are wanting to earn marketing MBAs online. You may be able to qualify for federal aid, state aid, grants, or scholarships.
Some companies contribute to their employees’ educational expenses, especially if more advanced knowledge of business or marketing could be useful to the company. If you are currently employed, you may qualify for employer programs or tuition reimbursement programs.
To see if you qualify for federal financial aid, you can fill out the Free Application for Federal Student Aid (FAFSA).
Are Online MBAs Respected?
Online degrees, whether it’s a bachelors, masters, or a PhD in Marketing online, are respected if they’re from an accredited institution. Most universities require online students to complete the same coursework as students who are on campus.
You do not need to state on your resumé that your degree was earned online. You may need to be prepared to answer questions about your education in job interviews, especially if your resumé indicates that you were working while earning your degree.
What Can I Do with an MBA in Marketing?
With an MBA in Marketing, you could pursue a position in marketing, advertising, promotions, public relations, or sales. This can be a useful degree to have if you want a management position leading teams.
Most jobs in these fields require a bachelors degree, but earning a Master of Business Administration in Marketing can enable you to develop your business, leadership, and marketing expertise.
Marketing experts are needed in organizations and companies in a variety of industries, so there are many different career paths you could take with a marketing MBA. Professionals in the field work as marketing managers, public relations managers, market research analysts, and chief executives.
How Long Does It Take to Get a Marketing MBA Online?
A typical online marketing MBA program can be completed in 1 to 2 years. If a program only requires 36 credit hours with no thesis requirement, you may complete it in just 1 year with full-time, year-round enrollment.
You’ll likely need more time if a thesis is required or if you only attend school part-time. When planning how many courses you want to take each term, you may want to consider how quickly you want to complete your degree.
What Jobs Can I Get with an MBA in Marketing?
The business and marketing expertise you can develop in a marketing MBA program can lead to a variety of opportunities in many different industries.
Professionals in the field tend to work as advertising, promotions, and marketing managers, public relations and fundraising managers, and sales managers. Advertising, promotions, and marketing managers create marketing plans and budgets, and they also determine pricing strategies.
Public relations and fundraising managers can plan funding campaigns and look for ways to improve their organization’s public image. Sales managers evaluate their company’s sales statistics and try to find new clients for their company’s products and services. They often work in wholesale trade or manufacturing.
What’s the Difference Between an MBA vs. Masters in Marketing?
Here are some common differences between a marketing MBA and a masters in marketing.
|MBA in Marketing||Masters in Marketing|
There is some overlap in the coursework required to obtain either a marketing MBA or a masters in marketing.
What’s the Difference Between an Executive MBA vs. MBA?
Here are some differences between MBA and executive MBA programs.
Either degree option could be appropriate for someone planning to advance their career in the business world.
What’s the Difference Between Traditional Marketing vs. Digital Marketing?
Here are some differences between traditional and digital marketing.
|Traditional Marketing||Digital Marketing|
A marketing MBA program will likely include instruction on traditional marketing as well as digital marketing strategies, both of which are important in the modern world.
Is an MBA in Marketing Worth It?
Yes, an MBA in Marketing is worth it for many professionals. According to the Bureau of Labor Statistics, employment for marketing managers is expected to grow 7% over the next decade, which is faster that the average growth rate for all occupations.
If you want to work in business or marketing, earning an MBA with a concentration in marketing can help you develop new skills, enhance your expertise, and qualify for new job opportunities.
Universities Offering Online MBA in Marketing Degree Programs
Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.
Arizona State University is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.
Babson College is accredited by New England Commission of Higher Education.
CMU is accredited by the Higher Learning Commission.
Dallas Baptist University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
FAU is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Florida International University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Florida State University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
GGU is accredited by the Western Association of Schools and Colleges and its Senior College and University Commission.
The Johns Hopkins University is accredited by the Middle States Commission on Higher Education.
Northeastern University is accredited by the New England Commission of Higher Education, Inc.
Pepperdine is accredited by the Western Association of Schools and Colleges – Senior College and University Commission.
The Pennsylvania State University is accredited by the Middle States Commission on Higher Education.
Purdue University is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools.
Rice University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Rivier is accredited by the New England Association of Schools and Colleges, Inc.
Rutgers is accredited by the Middle States Commission on Higher Education.
Santa Clara University is accredited by The WASC Senior College and University Commission.
Temple University is accredited by the Middle States Commission on Higher Education.
The University of Maryland Global Campus is accredited by the Middle States Commission on Higher Education.
The University of Massachusetts Amherst is accredited by the New England Commission of Higher Education.
The University of North Carolina – Chapel Hill is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
The University of Saint Mary is accredited by the Higher Learning Commission of the North Central Association of Colleges and Secondary Schools.
The University of Southern California is accredited by the Western Association of Schools and Colleges, the Senior College and University Commission.
The University of Texas at Dallas is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Washington State University is accredited by the Northwest Commission on Colleges and Universities.
Earning Your Marketing MBA Online
There are many options available for completing your marketing MBA degree. Much like getting your online bachelors in marketing, earning your marketing MBA online could be an affordable and convenient way to learn more about marketing and business while expanding your career opportunities.
Coursework in this type of business degree program can also provide you with the opportunity to broaden your skill set. You’ll likely study brand management, advertising, social media strategy, and marketing analytics.
If you’re ready to advance your expertise in this growing field, you can start exploring online marketing MBA programs or online masters in marketing programs from accredited universities today.