What can you do with a marketing degree?
Marketing takes the initiative to communicate a message to an audience, no matter who they are or where they come from. Marketing specialists know how to communicate to their readers effectively.
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Why does marketing matter? And what do graduates with a bachelor of marketing do? Keep reading to find out these answers and more.
What Can You Do with a Marketing Degree?
A bachelors degree in marketing is one of the most diverse degrees you can get. With a major in marketing, you could work in the field of communication or information technology.
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Under some applications, a marketing degree or concentration can be a great addition to various fields. For instance, adding a marketing focus to an IT or English degree could make your skills even more marketable. “But what can I do with a marketing degree?” Here are just a few of the roles that marketing graduates take on:
- Copywriter
- Marketing specialist
- Advertising manager
- Social media manager
- Data analyst
- Search Engine Optimization (SEO) lead
- Fundraiser
Social media is only increasing in importance. As younger generations enter the world with purchasing power, brands must learn to speak to them where they are. This means there is an ever-increasing importance to boost a brand’s presence on social media. Social media is a way to convey your message to one of the largest markets in the world.
5 Things You Can Do with a Degree in Marketing
Some marketing professionals work within the information sector as data analysts or market researchers. Others work more directly within the field of copywriting and content development.
Here are 5 careers that marketing graduates tend to pursue.
1. Marketing Sales Representative
A marketing sales representative is an entry-level position that recent graduates may pursue. The main focus of this position is to assist the marketing manager in their duties.
As their assistant, you could help boost brand awareness and repertoire through engagement with clients. This is accomplished through the pursuit of new clients and active engagement with existing clients.
2. Market Research Analyst
Market researchers perform a vital role as number crunchers and data researchers. As a market researcher, you are responsible for analyzing customer data and response inputs.
Since market researchers are number crunchers. They help businesses make informed decisions based on hard data and their analysis of the data.
3. Public Relations Specialists
A public relations specialist helps maintain a company’s public persona. This position often entails maintaining a company’s social media accounts and ensuring the company appears in the best light.
A PR specialist can also utilize email campaigns and digital marketing. The position also entails engaging directly with customers and potential customers. This could include attending local events as a representative of the organization.
4. Fundraiser
Not every marketing endeavor intends to benefit a for-profit organization. Non-profit organizations also engage in public relations and marketing strategies. Fundraising is a vital part of every non-profit’s existence.
A fundraiser performs connections with public and private donors and advocates for the organization’s importance. They also manage accounts and track all donations.
5. Copywriter
Copywriters are brand advocates and compose written content for customer consumption. They utilize detailed research and composition skills.
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A copywriter needs to know where to get their data from and how to relay it in the best way possible. Anyone familiar with SEO writing knows just how effective a good copywriter can be.
Marketing Careers and Salaries
According to the Bureau of Labor Statistics, here are some careers commonly associated with the field of marketing.
| Careers | Annual Median Salaries |
| Marketing Managers | $135,030 |
| Sales Managers |
$127,490 |
| Advertising and Promotions Managers | $127,150 |
| Public Relations and Fundraising Managers | $119,860 |
| Writers and Authors | $69,510 |
| Market Research Analysts | $63,920 |
| Public Relations Specialists | $62,800 |
| Fundraisers |
$60,660 |
| Survey Researchers | $59,740 |
| Advertising Sales Agents | $52,340 |
One of the many benefits of a marketing degree is a steady and reliable source of work. The Bureau of Labor Statistics projects 14% job growth for media and communication occupations over the next ten years. Market research analysts in particular are expected to see 22% job growth.
What Is a Marketing Degree?
A marketing degree is primarily focused on the performance and management of the market. Individuals with this degree promote and advocate for private and public companies. This degree teaches students how to manage accounts and study market performance. A main goal of these programs is to show you how to properly analyze a company’s performance.
Learning to reach people and to advertise effectively are some of the key components of this degree. Learning persuasive techniques and the proper application of marketing tools can help prepare you for handling clients and reaching the public as a whole.
How Much Do Marketing Majors Make?
The amount a marketing major makes depends heavily upon the position they pursue. For instance, the Bureau of Labor Statistics states that market research analysts tend to make between $37,570 and $128,320. Public relations specialists have similar earnings, with most earning between $37,020 and $124,620.
Many entry-level positions have the potential to develop into more senior or management positions. The median salary for advertising, promotions, and marketing managers is $133,380 (Bureau of Labor Statistics).
What Kind of Jobs Can You Get with a Marketing Degree?
With a marketing degree, you can potentially work in almost any field that involves people and communication. Marketing is all about connecting with people and persuasion.
Some common marketing positions include advertising sales agent, market research analyst, and public relations specialist. Other less commonly known positions include non-profit advocate and fundraiser, data analyst, and marketing strategist.
Over time, marketing professionals with experience may move into management positions within the advertisement, marketing, or sales sector.
Is Marketing a Good Major?
Yes, marketing is a good major for many undergraduate students. You can pursue a variety of careers with a marketing degree. This major is highly versatile and has a multiplicity of applications.
Many marketing positions are in demand and on the rise as well. Employment for advertising and marketing managers is likely to increase by 10% over the next ten years, according to the Bureau of Labor Statistics.
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Market research analysts show potential growth as well. In fact, the Bureau of Labor Statistics projects that this position will see 22% job growth over the next ten years. Public relations specialists are expected to see 11% job growth, which is also above average.
What Do You Learn in Marketing?
In a marketing program, you learn much more than just how to sell a product. You learn how to effectively research and relay information.
Research skills and knowledge also impact how a market specialist analyzes data. For a data analyst, the understanding of data is only the beginning. They must learn how to represent this data in a meaningful way to reflect trends and patterns.
Marketing is a form of communication that takes human behavior and psychology into account. A marketing major aims to understand how humans will likely behave and act under a given circumstance and with certain methods of communication.
What Do Marketing Majors Do?
Many marketing majors work within the field of promotion and information. Some common uses of a marketing degree include copywriting and sales promotion. These two positions can even overlap to some extent. As a promotional expert, you could draft articles and informational pieces for your company.
Those who are more people oriented might work as team leaders or management officers. Common marketing positions include market research analyst, copywriter, social media director, public relations specialist, and fundraiser.
What’s the Difference Between Marketing vs. Advertising?
Both marketing and advertising work to reach people with a message, but they are not one and the same.
| Marketing | Advertising |
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Where marketing focuses on building relationships, advertising focuses on brands. Instead of building a connection with the shopper, advertising seeks to make a product irresistible.
Is a Marketing Degree Worth It?
Yes, a marketing degree is worth it for many professionals. Many marketing positions are in demand. Market research analysts, for instance, are expected to experience 22% job growth over the next ten years (Bureau of Labor Statistics). Media and communication occupations overall are expected to see 14% job growth over the same period.
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The variety of fields available to a marketing specialist also increases the demand for this type of degree program. Nearly every type of business and organization can benefit from professionals who can help them reach and connect with their target audience.
Getting Your Bachelor’s Degree in Marketing Online
A bachelors degree in marketing can help you develop a set of versatile, in-demand skills. A growing number of accredited schools now offer marketing degree programs online, helping you achieve your goals with a convenient, flexible schedule.
Completing an online bachelor’s in marketing can expand your career opportunities and help you increase your marketability in the workforce. A number of universities also offer online advertising degree programs for students interested in this specific major.
Plus, after earning your bachelors, you may want to consider getting a graduate degree in this or in a related field. A growing number of universities offer on-campus or online masters in digital marketing degree programs, for example.
If you’re interested in this degree path, you can start exploring accredited universities to find the marketing program that best fits your learning needs and your professional goals.
